Monthly Archives August 2018
August 8, 2018 Blog
Your link building should always be methodical and planned out correctly to acquire a diverse group of one way links pointing to your website. Social media activity is starting to show up in Google webmaster tools so having a focus on branding your business in the social space will be just as important as anything else. Your in-bound link structure should be diverse and robust. The Best Premium WordPress Themes for 2018.
Here my typical link building laundry list:
- 1. Press releases (PRleap, 888 press release, PRWeb, etc…)
- 2. Article directories (Associated Content, Ezine Articles, etc…)
- 3. Niche business directories. (Do your research!)
- 4. Wiki’s (Aboutus.org, wikispaces, etc…)
- 5. Business related profiles (Business.com, Merchant Circle, etc…)
- 6. Social networking profiles (Twitter, Facebook, etc…)
- 7. Location Targeting Profiles (Foursqaure, Gowalla, Loopt, etc…)
- 8. Product reviews (Crowdstorm, Buzzillions, etc…)
- 9. Video sharing profiles (YouTube, Break, Dailymotion, etc…)
- 10. Blog comments (Industry related specific blogs)
- 11. Forum comments (Niche forum communities with links in signature)
- 12. Chambers of commerce (Go local!)
- 13. Industry organization websites (It costs some money but it is worth it!)
- 14. Industry event websites (Become active to build business offline too!)
- 15. Other niche natural spots (Where are your competitors? Should you be there too?)
Your links should be well rounded and have a strong combination of the above list. Your links should also be targeted so a link sitting on a completely unrelated website will not give you any link building benefit. It will most likely just hurt your websites power if you attempt to connect with an unrelated website simply to acquire a link pointing to your website. Building up your website links is very important to the overall success of a business online. Treat each link as an actual pathway that could deliver a website visitor and not as much as a link to help you increase your rankings. The rankings will happen over time and you can’t speed up the process or you will find yourself cutting corners to get the job done. The search engines need to see a natural type of growth for things to work exactly how they are supposed to. Take a tasteful business branding approach to your link building and you will grow as a business online with a very strong foundation in place.
Best Premium WordPress Themes 2018 – Trust Is Now More Important Than Ever
Everything online revolves around trust. It is not talked about that often but trust works on both sides of the spectrum. Your website visitors need trust in order to make any sort of contact with your business website and the search engines need to trust you in order to label you as an authority figure in the search engines. There are many ways to develop trust but it truly takes time. There is no cutting corners when developing your trust factor it just sort of happens over time as a business owner.
- Age: As you spend a great deal of time in the search engines you can naturally start to build up your trust factor in the eyes of your audience and the search engines. Age shows stability in the eyes of the search engines.
- Linking: When industry leading resources start to quote and link to your website you start to develop trust in the eyes of the audience reading that resource and also the search engines. If you are not a worthy business an industry leading resource will not use you to quote on their website.
- Branding: This could work both ways but more so for your audience. Position yourself as a strong brand and over time people will look at you as an industry leading brand. A brand instantly builds trust in the eyes of your audience and customer. A fly by night will not spend the time to really build a brand online so make an effort to build up your appearance online.
- Under Promise Over Deliver: This is a very old business slogan but when done correctly utilizing this mind set will increase your trust factor. Don’t over promise and not follow through because for the long term this will not help you in building and growing your online trust.
- Build Relationships: Relationship building and trust go hand in hand. Try building relationships in almost any situation you find yourself in. A relationship with the right client or person of interest could lead to significant online activities. When others in your industry start to recommend you or your services in the online space you naturally build up your trust in many ways.
Trust has become a very important attribute to strive for as a business. Trust is what gets other people inquiring and wanting to learn more about your business. It allows for a much smoother sales cycle and process. It is something that is very important for businesses to want to achieve for their own business in order to make things that much more efficient.
Several Link Types That Matter
The holy grail of search engine optimization (besides content and keywords) is the all mighty link. There are many ways to create links to your website it just takes a little time to and energy. Don’t assume you have to only be on industry leading websites to see good results. Links come in many shapes and sizes.
Here are some examples of different relevant links:
One Way Links: A one way link is a link that only points to your website. A good example of this would be putting a link in your social profile, an article or a press release assuming that you don’t link back to them would be a one way link. The big thing that I always preach about one way link building is that relevant link building is marketing. It is about building your brand and reputation in the eyes of the search engines and your visitors. As far as I am concerned a great link source is any type of link that could potentially generate visitors to your website. This could be a press release, article, blog comment, blog post, directory, social networking, natural type of one way link source.
Reciprocal Links: Reciprocal links are links where two parties decide to link to each other. Google has come in and said this is frowned upon but it is still perfectly ok if it happens naturally and unforced. For example if you have a relationship with someone who shares similar business attributes and you would like to put that companies information on your site that is perfectly fine. If you send out massive amounts of requests to link to other websites that is a frowned upon approach, which I do not recommend.
The linking building process should be treated like an ongoing race not a painful task, but a marketing of your business online type of task. As I mentioned in this post that it is always important to take the most tasteful and natural approach possible when it comes to any online marketing effort. As soon as you start to force the process that is when you start to see problems occur with your rankings. The search engines like to see a very natural approach when it comes to marketing, branding and building your online links. If you are building your links and you start to question a certain effort chances are you are approaching an area you might not want to venture into. It is most likely an area that is a gamble and could end up penalizing your website in the long run.
August 2, 2018 Blog
An article in SitePro News has a couple of things all wrong:
First, webmasters using “blackhat” search engine optimization techniques are not criminals. I heaved a heavy sigh when I read this sentence:
The author here is talking about nefarious means of attaining link popularity. He is correct when he says that search engines have found a way to flag sites as spammers as to penalize those sites when doing wrong, but let’s not overstate it. A criminal is a person who breaks a law. There is no law that says using non-search-engine-approved linking methods is wrong. Google spammers aren’t criminal even if they may be something else desirable. The Best premium wordpress themes for 2018.
Secondly, Filomena Serraino’s definition of link popularity is all wrong:
No it’s not. It’s not based on that at all. It’s based on the number of inbound links to a web page. Those are inbound links, not outbound links, though Google did pioneer the practice of counting inbound links as important for web page authority.
Since the author got his definition of link popularity wrong, his whole discussion of the subject is wrong. You cannot control other sites linking to you. You can, however, control which sites you link to and you shouldn’t link to sites that might harm your visitors in some way or that might be “bad neighborhoods.” But if you do, your link popularity won’t be affected.
Google won’t even penalize you if a bad site links to you. They may discount the link, but since you didn’t do anything to get that link then you aren’t being penalized and it shouldn’t matter. If you paid for links and those links are discounted because they came from a bad site or bad neighborhood then you are out the money that you paid. It’s a bit like paying for drugs only to get home and find out that what you got was parsnip, not hash. Or worse, the guy selling it to you was an undercover cop and now you’re going to jail. Why be stupid?
The author does do a great job, though, of explaining the dangers of hidden text and I echo his warning to not use the same color for text that you use for background color – even if you place that text within a box of a different color. The search engines may miss that all-too-important code describing your box.
But Filomena Serraino drifts back into the realm of not knowing what he’s talking about when he makes the assertion that search engines use keyword density measures to analyze websites:
That’s not true at all. There is no optimal keyword density that will help you rank your web pages for the keywords you want to target. Google, and to some extent Yahoo! and MSN Live, are able to judge a website using something called semantic search, which is recognition of similar or related words used on a web page for the purpose of determining what the page is about. It is entirely possible to rank for keywords that do not even appear on the page.
It is surprising to me that SitePro News would run an article that so blatantly blurs the line between truth and myth. This article is right about several things, but it’s wrong about just as many things. Be careful what you read and trust online. Know who you can trust and who you can’t.
Premium WordPress Themes – Link Popularity
Link popularity is something every website owner should be concerned about. But what is it and how do you get it?
Link popularity is the number of inbound links you have to your website. The downside to link popularity is it doesn’t measure the quality of your links. It only measures the quantity of them. That’s fine, but your PageRank and trust authority are based on quality more than quantity. Still, it’s nice to know how many links you have counting for you.
Currently, Google and Yahoo! report inbound links. MSN does not; however, it has in the past and may do so again.
There are several places you can go online to check your link popularity. You can go straight to the search engines or go to a third-party service and check the search engines simultaneously. Either way, it’s important to do every now and then.
Google’s inbound links policy is the strictest. Yahoo!s is the most liberal. You’ll find that Yahoo! counts nearly every link you have pointing to your site and may even count some internal links. Google, however, is very selective. Nevertheless, if you can ascertain your link popularity and get a good look at the sites linking to you then you can judge the quality of the links based on the URLs and reputations of those sites. The best ways to build links for your website are with articles, blogs, directory submissions, and forum postings. Build as many quality inbound links as you can to your site as these will help you achieve better rankings.
Premium WordPress Themes – Social Networking
If you are looking for a good tall class of link juice then I’d suggest opening up social networking profiles at as many social networks as you can. Why? Just about every one of them use do-follow links in profiles even if they don’t in other places. Twitter is one social service that uses no-follow links everywhere except the profile (and you’re allowed only one link in that – but it’s a valuable link).
Considering the hundreds of social networking websites available online, I’d suggest opening an account at every one of them even if you don’t plan on using the service. The link from the profile alone can give you link juice and help you improve your link popularity. In turn, that could mean higher search rankings for your keywords. And I don’t mean just sticking to the major social networks. I’m also talking about some of the smaller ones that you may not have even heard of. They’re out there and all you have to do is search for them. Social network profiles are great sources of inbound links for your website.Read More